The Citrine One Global Team

Ivlynn Yap Cheng Theng Founder and Managing Director
  • Principal consultant for crisis communications of Citrine One.
  • Invited speaker at IABC World Conference 2020. Member of International Association of Business Communicators (IABC).
  • Crisis/Reputation Management, PR & Marketing Campaigns strategist.
  • 26 years of experience in journalism, production, online web property, advertising, event management, crisis communications management, and regional marketing communications roles in local and multinational companies.
  • Industry experience: writer with The Star, Malaysia's top English Daily ; Senior Journalist & Acting Editor with Asia Computer Weekly (ACW) & Asia Pacific Telecommunications (APT); Regional Marcomms Manager for Advanced Micro Devices (AMD), based in HK and SG, responsible for marketing communications and media campaigns in SEA, India, Pakistan, Australia & New Zealand which includes advertising & promotions, co-branding, channel management, PR & Media Relations, Event Management; Editor, Producer and Business Development Manager with CNET -- a world leading online web property on computers & IT.
  • Experience as speaker & trainer: Asian Business Forums, panelist for crisis communications at IABC Malaysia Chapter event. Principal trainer for NEC Corporation, Stemlife Malaysia, Putrajaya Perdana Berhad, Seagate, Cerebos and LRT 3. Human Resources Development Fund (HRDF) certified.
  • Trained GLCs & PLCs senior communications professionals including PBB, Air Asia, Hibiscus Petroleum, Petronas, Sarawak Tourism Board, Johor Corporation and Alam Flora.
  • Led to win the Bronze for Best Crisis Management Category (Client: Putrajaya Perdana Berhad) at the PR Awards SEA 2017 , Finalist for MPRCA's Public Affairs Campaign of the Year Award 2011 (Client: PEMANDU), Finalist for MPRCA's Promotional Activity of the Year Award 2012 (Client: PETRONAS Twin Towers @Live), and Finalist for MPRCA's Corporate Branding of the Year Award 2012 (Client: University of Southampton). Citrine One has also been acknowledged as The Top 10 Of Advertising & Public Relations in Malaysia by Top 10 of Malaysia Magazine in 2013.
Junaidi Asmara Managing Partner
  • Junaidi Asmara is the Head of Citrine One Global Affiliates Network.
  • Marketing & Communications Specialist.
  • Over 10 years of experience in consumer electronics, F&B, tech start-ups, government services, and creative multimedia industries.
  • Panel member in the development of the National Occupational Skills Standard (NOSS) for creative multimedia industries under the supervision of Department of Skills Development (DSD) Malaysia.
  • Former committee member of MDEC Digital Content Fund during his stint at Malaysia Digital Economy Corporation (MDEC).
  • Responsible for Industry & Business Development during his tenure with MDEC. Involved in promoting MSC Malaysia at international level in seeking outbound business opportunities for MSC Malaysia companies & FDI.
  • Alumnus of Universiti Teknologi Mara (UiTM) Shah Alam in the field of Communications & Media Studies.
Rayyan Nabeelah Rafidi Sr. Marketing Communications Executive

Rayyan recently joined Citrine One Global as a Senior Marketing Communications Executive where she assists the partners in client servicing, coordination and streamlining marketing activities within the Citrine One Global Affiliates network.

Formerly a writer for the New Straits Times, her storytelling abilities and strong research skills can be translated into valuable and engaging content marketing strategies.

During her stint as a journalist, Rayyan gained opportunities to interact with fascinating individuals, official envoys and prominent figures in the corporate world. As part of the Education desk, she was tasked to producing news and feature stories as well as social media content.

With an eye for detail, she is a diligent person who is always looking towards the horizon to see what's coming next.

Rayyan graduated with a degree in English Language and Literature with a minor in Psychology from International Islamic University Malaysia.


Unit 1812, Level 19,
Boutique Office (B01-D),
Menara 2 (Pillar 11) KL Eco City
No 3 Jalan Bangsar
59200 Kuala Lumpur

Contact Info
  • Tel : +603-2775 5810
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